Hot topic today is the shocking 'Leave' vote for the United Kingdom to leave the EU with a 51% approval vote. The impacts throughout the EU could be huge, and I think that maybe other countries will vote to leave eventually, creating a very unstable Europe. Not only will this have an effect on the tourism industry, but we discussed how it could impact sports throughout the UK and Europe. Relevant articles here, here, and here.
Concepts-to-Know
Purple Pricing: Northwestern University changed their pricing model to reject the dynamic pricing that is commonly used. Dynamic pricing normally leaves guests feeling ripped off since the prices change based on real time market value. One person could pay 2x less than another, simply based on when they purchased their ticket. With purple pricing, they use a Dutch Auction style pricing system, where the price starts out high, and falls as demand dictates. If you purchase a ticket at a higher price, you get refunded the difference from the final purchasing price. This ensures that the school gets the full value of the tickets, and the fans get to choose how much they are willing to pay for a ticket.
Guest Speakers
We got to spend a large chunk of our afternoon with Bob Laskowski with the Chicago Bears. He was generous enough to show us around Soldier Field, including the Bears Locker Room. He spoke to us about being with Fan Services, and how they make a continual effort to become the number one in experience compared to the other NFL teams. Each day there is a secret shopper who comes in and grades them on their experience, and in the past few years, they have improved, going from 30th to 15th in the league. One of the ways they improve fan experience is by utilizing a texting service for fans to alert services if there are any unruly or disruptive people surrounding them. This Code of Conduct has helped Fan Services keep a safe environment during the games.
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